Krysta Paffrath

Marketing Expert | Operations Specialist | Content Creator

About

Hi all, welcome to my website! My name is Krysta Paffrath, I specialize in digital marketing and business operations. I’ve worked on several fun projects throughout my career and I can’t wait to share them with you.

What I Specialize In

Below are just a few of the areas I have been able to specialize in. I am constantly expanding my skills and taking on new projects. Looking to do some brainstorming? Let’s hop on a call!

Creative Marketing

All marketing campaigns start with a great idea. Then it needs someone that can map it out and execute from that original idea. In my experience, I’ve had the pleasure of working on a campaign from start to finish and I love being the driver on a project.

Business Operations

With my experience stemming from campaign management, I found that not only am I extremely creative, I am also very well structured and was moved into business operations. This includes team, project, and account management.

Content Development

Content development is truly where my journey started. What started as creating copy for social media turned into a passion for writing stories and creating content that tells a brand’s story.

Stay Up to Date on Current Projects

Skills

WordPress | Website Maintenance, Content Creation, SEO


Campaign Development | Ideation, Execution, Management, Reporting


Content Creation & Management | Blogs, Social, Scheduling, Research


Project Management & Setup | Monday, Trello, Asana, Basecamp, G-Suite

Experience

2021-Current

Digital David G

Head of Operations

In my time with Digital David G, I have been able to expand my skills working with a start-up agency. Starting from scratch, I put in place SOPs, project management systems, and team communication structure.

2018-Current

Cowboy Lifestyle Network

Editor in Chief

This job has truly been a game-changer for my career. It was in this role that I was able to go from entry-level to senior-level projects.

2016-2021

Southwest Media Solutions

Zenith Marketing & Sales

Marketing Agency Owner

Since 2016 I have had the opportunity to build and grow two different businesses. Both of them were marketing agencies, one focused on social media marketing and the other focused on full-funnel marketing.

Campaign Portfolio

Coming soon!