Krysta Paffrath

Creating & Sharing Stories Online as the Western Journalist

About Me

Hi all, Krysta Paffrath here. I am SO glad that you’re here. I am an Arizona native living in Phoenix. Ever since I can remember, I have always loved telling stories and always had a knack for writing. Fast forward, I have now built my career on telling stories for brands and individuals. In addition, I love helping individuals and companies in the western industry zero in on their marketing strategies and online presence. You can view some of my past projects below.

Professional Highlights

Below are just a few of the projects I have been working on for the last couple of years. I am constantly expanding my skills and taking on new projects. Looking to collaborate? Let’s hop on a call!

Cowboy Lifestyle Network

In my time with Cowboy Lifestyle Network, I have been able to work with a range of different clients in the western and rodeo industry. In addition to creating brand stories, I also love sharing and covering live events.

Cowboy Lifestyle Magazine

Powered by Cowboy Lifestyle Network & AE Engine, Cowboy Lifestyle Magazine released its first issue in December of 2020. Since then, we have been releasing magazines quarterly. We cover stories on everything western and cowboy lifestyle.

Rodeo Ops & Marketing

My experience in rodeo spans 10 years. With a background in marketing, I naturally fell into event marketing and then operations. This year, I have set a goal to help at least three more rodeos with marketing or operations.

Check out my Blog