Creating & Sharing Stories Online as the Western Journalist
Hi all, Krysta Paffrath here. I am SO glad that you’re here. I am an Arizona native living in Phoenix. Ever since I can remember, I have always loved telling stories and always had a knack for writing. Fast forward, I have now built my career on telling stories for brands and individuals. In addition, I love helping individuals and companies in the western industry zero in on their marketing strategies and online presence. You can view some of my past projects below.
Below are just a few of the projects I have been working on for the last couple of years. I am constantly expanding my skills and taking on new projects. Looking to collaborate? Let’s hop on a call!
Cowboy Lifestyle Network
In my time with Cowboy Lifestyle Network, I have been able to work with a range of different clients in the western and rodeo industry. In addition to creating brand stories, I also love sharing and covering live events.
Cowboy Lifestyle Magazine
Powered by Cowboy Lifestyle Network & AE Engine, Cowboy Lifestyle Magazine released its first issue in December of 2020. Since then, we have been releasing magazines quarterly. We cover stories on everything western and cowboy lifestyle.
Rodeo Ops & Marketing
My experience in rodeo spans 10 years. With a background in marketing, I naturally fell into event marketing and then operations. This year, I have set a goal to help at least three more rodeos with marketing or operations.